Promoting Coffee Consumption in Rwanda—Case of Stafford Coffee Box By Dr Fred KAWUMA
Submitted by Koffi Obro on
One day, the Chief Operating Officer (COO) of the National Agricultural Export Promotion Board of Rwanda (NAEB), Ms Sandrine URUJENI, saw coffee served at an unusual kiosk in a prominent location in Kigali, Rwanda’s capital city. The kiosk drew a host of primarily young people—students, motorcycle taxi riders, and all manner of ordinary folk—who sought a refreshing drink. She inquired who was behind this innovation and learnt that it was one Stafford RUBAGUMYA, a millennial coffee entrepreneur, the Managing Director of Stafford Coffee Brewers Company, Rwanda.